Work: H&M Northstar
HM North Star project is a pilot project with it's goal to update H&M visual identity. H&M is on a journey to make the brand more engaging and inspiring for it's customers. This is an ongoing pilot that was first release in June 2023 for the danish (web) market.
Role
Year
2022-2023
//Scope
This projects main objective was to do an uplift and reskinning of the existing web experience.
Some key points we had for the design task was to make the site more elevated, declutter it and also make the images, products and garment take more space in the UI. Requirements was also to make the site meet the AA standard in accessibility.
Key screens
- Startpage & Department pages
- Product Listing page
- Product detail page
